The Immutable Laws of Marketing - Al Ries & Jack Trout

Category: Books
Price: CHF 28.00
Where to buy: Galaxus | Ex Libris

A classic marketing text that presents fundamental principles for building and maintaining brand leadership. Ries and Trout outline essential laws that govern marketing strategy, from the importance of being first in a category to the power of perception over product. A concise guide that challenges conventional wisdom about what makes marketing succeed or fail.